How social media Helps Build Brand: 5 Proven Strategies

How social media Helps Build Brand: 5 Proven Strategies

Around 4.8 billion people around the globe use social media networks nowadays. That amounts to more than half the population of the entire world. So, you can guess why every marketer, promotor, and small or large business is trying to get attention on social media.

It is the power of the people that drives platforms like Instagram, Facebook, and Snapchat. And that is the kind of power that marketers wish to harness. And to do that, they create brand-building strategies for social media networks.

So, how does social media help build brands, and why is it important? We will answer that question and provide five proven strategies to help you get attention on social media. So, let us start.

Why social media Is Important in Brand Building

Social media networks are a powerful tool in every sense of the word. To a majority of people, social media networks are a means to pass their time or connect with their loved ones. To most brands or businesses, it is a means to:

·         Identify and reach their audiences.

·       •  Spread awareness regarding their products/business.

·       •  Stand out against their competitors.

·         Stay in touch with their customers.

·         Increase brand loyalty and preference.

·       •  And it portrays the brand’s vision and message.

That is why social media networks are increasingly important for brands and businesses that are new. Even those who need to rebrand their businesses can benefit a lot from social media marketing. However, that is where their primary challenge is.

The challenge is to use social media networks correctly. This means identifying the right platform to use, understanding the right sort of content, and recognizing your audience.

5 Proven Strategies to Build a Brand on Social Media

A good social media strategy can make or break a brand. Social media networks are the rawest form of any business or brand. These platforms are where brands and businesses connect with their audiences and stand out against their competition.

This is why it is important to use the right sort of strategies to build brands on social media. Here are five proven strategies that help build brands on social media networks:

1.    Pick The Right Social Media Channels for You

There is an abundance of social media networks today. You can use one for communicating, while you might be using another for memes and videos. The point is you need to identify which platform you are targeting and why. Here are three questions to help you identify the right platform for your business:

·         Does your target audience spend a good time on this app/social media network?

·        Do they use it for messaging or content?

·        Are your competitors active on this social media network or app?

If the answer to these questions is affirmative, then you have found the right social media networks for you. Now, if you are wondering how many social networks you should be using, then the answer is all of them.

If you can find your audience on all social media platforms, then you need a strategy for each of those social networks, i.e., Facebook, Instagram, Twitter, etc.

2.    Research Competition, Not Just Audience

Researching competition is one of the key ingredients in any successful content strategy. For social media branding, it is even more important. Even if a brand or business sells comparatively lower quality products than you, then they might have the edge over your brand because of their marketing tactics.

Here is why you need to analyze competition, not just audience:

·         To identify their direct messaging strategy.

·         To understand how they respond to criticism.

·        To see which trends, they follow.

·         To see if they offer discounts, exclusive offers, etc., according to trends.

·         And to understand the frequency and type of content they post.

These are the things that can help you understand why your competition might be a bit ahead of you on a specific social media website/app.

3.    Write Engaging and Original ContentforPosts

You can browse on social media to find ten brands that are using the same content tone, idea, and trend. There is nothing wrong with including the current trends and talks of the town. But the more special and unique your content is, the more your brand will stand out.

That is when your brand cannot afford plagiarism or duplicate content in social media posts such as captions, ads, etc. We have seen various famous incidents where celebrities like Rachel Hollis and Meghan Markleplagiarized social media content which gave netizens a new hot topic. It caused significant damage to the credibility and reputation of the brands and celebrities.

So, how do you ensure your content for social media posts is engaging and original? Here is how:

·        Be trendy but avoid sounding the same as everyone else.

·        Ensuring the content's uniqueness before posting.

·        Use sharp and crisp words to describe ideas.

·        Use simple and readable language.

Now if you are wondering how to sound different than everyone else, then it is important to identify your brand’s voice. Then, write your social media content in that tone. But, as billions of people are posting on social media every day, there’s a chance that your content, caption, quote, or article may match something already posted by someone somewhere in the world.

So, it will be a wise idea to check for plagiarism before posting anything on social media. And if you’re wondering or worried about how you can be sure that your content is unique and original, then try using a plagiarism checker to ensure content uniqueness before posting. These online tools check through billions of websites, social media content and archives to find if there are any instances of plagiarism.

4.    Make Visual & Interactive Posts Regularly

Text is fine, but you also need visual representation. Every now and then, you can post text-based posts on Twitter or Facebook. But you cannot rely on them on platforms like Snapchat, Instagram, TikTok, etc. That is when you need something users can interact with and watch.

Nobody likes to read a lot on social media, and that is why it is important to use content such as:

·         Slides and videos.

·          Polls and surveys.

·         And quizzes and questionnaires.

Doing this will put you ahead of your competition and help you stand out in a crowded social media population.

5.    Post Regularly toFind Your Brand’s Voice

A lot of new brands find it difficult to locate their brand voice. It is not that difficult if you continue to practice. Not everyone you meet at Wendy’s will be witty or sarcastic. But their social media presence has made them quite an attraction:

This means you might have to include a bit of humor, sarcasm, or anything that gets people to talk about you. This way, you will be able to find the voice of your brand and communicate with your audience more effectively.


These are five of the best and proven strategies that work for brands today. It is important to identify your place in these social media networks and among your audience. Doing so will not only help you brand your business properly but also elevate your overall image in the eyes of your customers/target audience.

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