A
profitable fruit juice business in Nigeria is comparable to a sachet pure water
business in that it is risk-free. Nigeria is the largest market on the African
continent and one of the countries with the highest fruit juice consumption
rates in the world. In a short amount of
time, a very wise investment in the production of fruit juice in Nigeria will
triple its original value.
Over
150 million people, or 50% of the total population, regularly consume fruit
juice. It is understandable why businesses like Chivita, Coca-Cola, UAC,
Leventis Foods, and others have prospered in the industry and have been making
unreported billions of dollars. The government's ban on the importation of
fruit juice from abroad into Nigeria has increased the profit potential of the
country's fruit juice manufacturing industry by a factor of two.
Although
expensive in terms of capital, the production of fruit juice is absolutely
worth it. The good news is that you can still make a small investment and
discover uncharted territory.
How Can I Start A Profitable Fruit Juice Company in Nigeria?
There
are several steps involved in starting a fruit juice business in Nigeria.
The
list goes as follows:
1. Establish the Business
Starting
a juice business is less expensive. Simply think of a name. Once you've decided
on a name for your company, registration is now required by law. Before
starting a fruit juice business in the nation, you must obtain a license from
the relevant governmental regulatory organizations like SON, NHIS, NAFDAC, Ministry
of Health, and CAC in order to avoid any legal scuffles and to ensure
standardization.
Before
beginning the commercial production of any foods, medications, or beverages,
you must first obtain NAFDAC approval. Once your fruit juice production facility
has been successfully set up, contact NAFDAC, produce a sample, and then submit
it for final approval. This process must be started well in advance.
You
can operate a natural fruit juice business by obtaining the necessary
registration, licensing, and other paperwork from these organizations.
In
Nigeria, for instance, the price to register a business name is roughly
N15,000.
The
need for contemporary machinery and equipment for producing fruit juice follows:
• A
Boiler
•
A filling machines
• A
filter presses
• A
tank for blending
• A
tank for washing the fruit
• An
extractor
• Cutting
boards
• Knives
(stainless steel)
• Peeler
• Water
Containers
The
total cost of the aforementioned items should not be less than N265,000, or
about $680, excluding the cost of renting a space.
2.
Develop Your Menu
In
order to creatively express your unique taste and set your brand apart from the
competition, there is a special and very simple step that you can take. There
are many fruits available to choose from and make juices with. Paw Paw,
Oranges, Lemons, Lime, Pineapples, Mangoes, and Guava are a few of the crucial
raw ingredients used to make fruit juice. In Nigeria, these are abundantly
available and harvested.
The
combinations below represent the methodical menu that other brands frequently
use.
The
components that make them up fall into 5 categories.
These
are:
i. Sweet fruits include orange, apple, and pineapple.
ii.
Acidic: Lemon or lime.
iii.
Spices: turmeric, ginger, cayenne pepper.
iv.
Cucumber, carrots, and beetroot are examples of root vegetables.
v.
Greens: Kelp, spinach, and celery.
These
are some additional combinations:
i.
Sweet Fruits and Spices.
ii.
Spices, root vegetables, and sweet fruits.
iii.
Root vegetables plus sweet fruits plus kale plus acid.
A
really sweet and tasty juice is produced when these varieties are combined. You
are advised to experiment with your own selection of fruit and other ingredient
combinations to see what you can come up with, though. You are only limited by
your own imagination when it comes to developing recipes. Create a brand that
people will eventually recognize as high-quality. Don't skimp on quality in
order to make quick cash.
3.
Utilize preservatives
One
may not require preservatives when making freshly made fruit juice that is
intended for immediate consumption. Fruit juice doesn't need to be preserved if
it is made in or for immediate consumption at hotels, bars, fast food
restaurants, malls, etc. Preservatives are only required to maintain the
quality of large-scale productions that must be stored for an extended period
of time.
If
processed and packaged properly, fruit juice typically shouldn't contain a
preservative. But even with proper processing and packaging, preservatives are
present in the majority of fruit juices as a result of industrial and market
wisdom. As long as the fruit juice's package isn't opened, the preservatives'
main purpose is to extend the juice's shelf life.
Fruit
juice consumed unprocessed and unpackaged is the purest form of natural fruit
juice.
The
stem being wrapped in bananas slows the ripening process. They would last
longer if the stem was wrapped, the unripe bananas were separated from the
slightly ripe ones, and so on.
Apples
should be kept cool to extend their shelf life.
4.
Find A Better Place
Finding
the fruits that aren't easily accessible on the market, purchasing them in
large quantities, and reselling them are great ways to make a respectable
profit from juicing and fruits. People who live in Lagos, Nigeria, will find
plenty of fresh fruits at the Ijora market. Bodija Market, Aleshinloye Market,
etc., are also excellent places to produce supplies.
Several
strategically placed points of sale for the supply of fruit juice can be found
in offices and factories. Both your proximity to raw materials and your
proximity to your target market may need to be taken into account when choosing
a location for your new business.
These
two elements will significantly improve the efficiency of your company. You
wouldn't want the cost of getting to and from the factory to significantly
deplete your startup budget.
5.
Expand Your Income by Choosing A Profitable Customer Base
Instead
of focusing on selling to specific people, that is You might want to consider
other clientele that would be more lucrative than Young Adults and Adults.
See
a few illustrations below:
Children: A
great way to package your menu so that it appeals to kids is with popsicles. A
great way to start this is by partnering with schools so that you can sell your
goods to the students during lunch or after school.
Hospitals
and health centers: Partnering with healthcare organizations is a
smart move because people are concerned about their bodies' well-being and what
they put in them. People will be very eager to purchase goods if they believe
they will improve their lives and make them healthier. Products that, in their
opinion, are good for the health of their bodies.
In
order to succeed in business, this strategy entails developing recipes that
meet the needs of consumers with particular health conditions or wellness
objectives. You might have customers, for instance, who are dealing with
medical issues that necessitate specific dietary requirements for a while. With
a subscription pricing structure for the time the patient needs to recover, you
can create a menu that addresses these conditions.
6.
Use the appropriate pricing system
The
unit economics of your business must be established from the start. Your
recipe's total cost must be determined without making any assumptions for any
of the ingredients. Calculate the cost per unit of the smallest measurement for
each ingredient in your recipe.
By
counting how many scoops can be obtained from a whole watermelon and dividing
the cost of that watermelon by the number, for instance, it is possible to
estimate the cost of a scoop of watermelon. Your profit margin should be added
after obtaining the unit costs of your ingredients to determine the final price
of the final product. Depending on other expenses you might have, a healthy
margin starts at 50%. So, the pricing formula is; Price of the Goods = Unit
Cost of Production + Profit Margin.
Read: Top 15 Best Nigerian Fruit Juice Industries in Nigeria
7.
Purchase Products That Taste and Look Good
It
is crucial that your product packaging is of high caliber. People are initially
drawn to things they can see, so when your customers notice that your product
is properly packaged, they are more likely to buy it, and if it tastes good,
they are more likely to return to your business. It is recommended that you
take your photos in natural light when it comes to photography and digital
content.
After
putting so much effort into making your products taste good, it's important to
put in the effort to make your social media pages look good because they serve
as a great representation of the quality of your product.
Keeping
away from direct sunlight and endeavoring to maintain the fruit's ideal
temperature consistently are two additional general tips for maintaining
product taste and appearance.
8.
Keep Track of Your Sales and Promote Repeat Business
You
will soon need to keep track of the numbers to ensure that customers continue
to patronize your business as it grows in sales. As your customer base grows,
you will also need to get to know every single one of them and set up a system
that enables you to manage the relationships for enduring loyalty.
Final
Thought
We
offer a solution that enables you to manage your sales records, inventory,
loyalty programs, e-invoices, e-receipts, accounting, and payments directly
from your smartphone, tablet, or computer. If you sell online using social
platforms like WhatsApp and Facebook or your own website, you can use the
plugins and integration we offer to reach customers and sell to them where they
are.
Fruit
juice is produced through an extraction process that suspends various nutrients
such as sugars, acids, proteins, vitamins, and minerals in water. It involves
more complicated steps than simply squeezing fruits to extract juice at home,
including mixing fruits and additives and preparing them for bottling,
preserving, and packaging.
In
order to provide your customers with a full meal whenever they choose to
patronize your establishment, you can add healthy snack options to go with the
juices as your business expands. Customers typically prefer to purchase
everything in one place.
0 Comments