Top 10 Music Video Directors in Nigeria


Top 10 Music Video Directors in Nigeria

Music has the power to move us in ways nothing else can, transporting us to different places and times, evoking emotions we never knew existed, and connecting us to something bigger than ourselves.

In Nigeria and around the world, music is a way of life and it is no surprise that Nigeria has produced some of the best music video directors in the world. These creative geniuses have captured the essence of music and brought it to life on screen in ways that amaze us.

Nigerian music has been taking the world by storm for years, led by artists like Burna Boy, Wizkid and Tiwa Savage, and behind every great artist is a great music video director. These directors not only transform the songs into visual masterpieces, but also capture the emotion, energy and essence of the songs in an engaging and compelling way.

From stunning cinematography to inventive direction, these filmmakers have created works of art that will resonate across generations. Their videos have become a cultural phenomenon and their impact on the music industry is indescribable.

In this article, we will take a closer look at some of the best Nigerian music video directors, their work and their impact on the industry.


Here are the Top Music Video Directors in Nigeria

Top 10 Music Video Directors in Nigeria

1. Patrick Elis

Patrick Eritobor, also known as Patrick Alice, is a Nigerian film and music video director. Having directed over 100 music videos, he is widely known in the industry as a prolific director. Patrick Ellis has been directing music for over 10 years. He rose to fame after directing Wizkid's debut video 'Holla at your Boy'. He won the AFRIMM A WARD for Best Video Director in 2016.

He has established himself as a popular producer and director and is responsible for producing top notch videos for big artists such as Akon, Wale, Wizkid, Davido, Burna Boy, Tiwa Savage, Flavour, Olamide, 2baba, Reekardo Banks, Phyno and Rema. He is known for his cinematic and colorful videos that showcase the beauty of Nigeria. He charges a minimum of N3 million per video.


2. MattMax

Mattmax is an award winning and one of the most sought-after video directors in the industry. D-banj describes his work as "out of this world". After graduating with a degree in computer engineering from Yaba Institute of Technology, he switched to visual effects because of his passion. He has produced several videos for artists such as Timaya, Terry-G, Olamide, Burna Boy, Iyanya, J.martins and D-banj.

Mattmax's dynamic video for D-banj's "Don't Talk Nonsense" brought him international attention. He has shot several videos both domestically and internationally, including for some of Africa's biggest artists.

MattMax is a versatile and innovative director capable of handling all genres of music. He is known for creating immersive videos using drones, slow motion and special effects. He charges about N4 million per video.


3. Director K

Among directors leading the visual interpretation of African music, director K, born Kudus Olayiwola, is a quiet figure following a different path from his contemporaries. When Wizkid's team decided it was time to create an image for Essence, they approached director K with their summer anthem, Thames.

A fast-rising name in the music video industry, Qudus Aremu aka Director K made his mark on the corridors of Nigeria's Music Video Hall of Fame earlier this year when he won the Best Video Award for his work on Davido's One Milli. Director K is one of the popular music video directors rocking the scene today. He dropped out of school to pursue his dream of becoming a video director. He started making iPhone 6 videos about eight years ago.

There was no one to help me with video production, so I pushed myself to become better at what I do. Dirk's big break came after Teni hit Case and went after Skibiy. Senshima. He charges about N5 million per video.


4. Unlimited LA

Buari Olalekan Oluwasegun popularly known as Unlimited LA is one of the hottest music video directors in the music industry. “Motigbana” by Olamide, “Amaka” by 2face etc. He is responsible for Unlimited LA and is also a famous film director and director.

Unlimited LA is one of the best music video producers in Nigeria that has consistently produced creative and beautiful videos for the people with no shortage of content. He came into the limelight with the help of his cousin DJ T, which allowed him to learn from and work with him.

After interning for DJ Tee at Unlimited LA, he began his career producing videos for music artists and the industry welcomed him with open arms. He shot his first official video in 2009, shooting alternative artist Black Magic's Rainbow music video and Sean Tizzle's Sho Lee music video, before breaking into the industry. The talented video director has worked with several music artists since 2011, most notably Olamide.

Unlimited LA won Best Director at the 2015 Nigeria Entertainment Awards and Best Music Video at The Headies 2015. It was also nominated at the All Africa Music Awards and won Best Music Video at The Headies 2016 and Nigeria Entertainment Awards 2016.

He is also known for his sophisticated and elegant images, often featuring luxury cars, mansions and models. He charges about N6 million per video.


5. Seyi Akinlade

Seyi Akinlade also known as UAX is a music video director based in Lagos, Nigeria. He is known for his creative and innovative visual style, making him a popular director in the Nigerian music industry. Not much is known about UAX himself, but it's clear that he's a director adept at telling stories from an outsider's perspective.

The story continues with images such as Police N Typh, inspired by Jerry Springer, Key of Thames and Prettyboy D-O's Rhema's Lovely Wife. He also directed the video for Ruger's romantic single "Oxlade, Colo" from "Rudger and the Ice Prince". He charges about N7 million per video.


6. Dummy Twitch

Dummy Twitch, whose real name is Apampa Owolabi Oluwadamilola, was born in Oyo State, Nigeria. He is a 28-year-old Nigerian director, filmmaker and documentary producer.

Although he started his photography career in 2013, his interest in video directing was sparked by the influence of director Q in 2017. In addition to working as a music video director, Dummy Twitch is also the founder and CEO of Polar Films Productions. The production company has a diverse group of directors from around the world, including Dummy himself. He has directed and produced videos for some of the biggest names in the Nigerian music industry, cementing his reputation as one of Nigeria's most popular and respected music producers and directors.

In less than six years in the industry, Dummy has hosted Twitch videos for top artists such as Davido, Wizkid, Tiwa Savage, Burna Boy, Fireboy, Buju, Majorkun, Falz, Omah Lay, Zlatan and more. It has aired on international platforms including the Grammy Awards and Jimmy Fallon. He is known for his diverse and interesting videos, which often feature exotic locations, animals and stunts. He charges about N8 million per video.


7. Meji Alabi

Born to Nigerian parents and raised in London, Texas and Lagos, Meji Alabi has been shaped by many cultures. He includes Wizkid, Maleek Berry, Tiwa Savage, Runtown, Asa, Mr. Eiji, Sei Shai etc.

Meji Alabi is not only a creative director but also an experienced photographer. He is known for his ability to bridge the gap between the African and Western markets through a variety of visual mediums including music videos, photography, advertising campaigns, magazine editorials and artist branding.

He had the opportunity to work with celebrities such as Beyoncé on her 2020 video project, Black Is King. His recent projects include the remote-control music video for Grammy Award winner Burna Boy's "Monsters You Made" featuring Chris Martin. He also appeared on Tiwa Savage's "49-99" and Wizkid's "Smile" featuring H.E.R. He is known for his stunning and sophisticated videos that combine African culture and modern aesthetics. He charges about N10 million per video.


8. Daps

Oladapo Fagbenle also known as Daps is a Nigerian artist and video producer currently living in the UK. He is a former NCAA athlete and is recognized for directing music videos for musicians as diverse as Migos, Stormzy, Iggy Azalea, Kendrick Lamar, Willie Ho, Wizkid, 2 Chainz and Davido.

Daps' media career began as a video producer in New York and London before moving into directing music videos. Daps started making videos in 2010 and directed a music video in 2013.

In 2016, he directed Migos' "Bad and Boujee" music video featuring Lil Uzi Vert, which topped the US charts and garnered hundreds of millions of views. He also directed the critically acclaimed "T-Shirt" video.

Moreover, Daps is also the writer of the video for Davido's hit song 'Fall'. He has a huge portfolio of collaborations with top international artists. His projects include Wizkid's Come Closer with Drake, Close Friends with Lil Baby, and Jordin Sparks' Double Tap with 2 Chainz.

He is known for his bright and energetic images, often featuring celebrities, dancers and fireworks. He charges about N15 million per video.


9. TG Omori

Music video director Omori Jesam is also known as the director of Boyfriend. Omori is from Cross River State but comes from a middle class family in Agungi, Lagos State.

He began directing at the age of 15, reimagining plays at school and church. Omori started making videos at the age of 16, but started producing videos professionally at the age of 18 after graduating from the PEFTI Film Institute, making him one of the youngest professional filmmakers in Nigeria at the time.

He is known as the host of the most chart-topping music videos in 2019. Some of his popular songs include Soapy and Am I A Yahoo Boy by Naira Marley, Totori and Wizkid by Olamide, Billionaire by Teni, Nothing by DJ Neptune and Mr Eazi and Joeboy.

He is known for his viral and controversial videos that often generate discussions and memes online. He charges about N20 million per video.


10. Clarence Peters

When we talk about the best music video director in Nigeria, the name that cannot be left out is Clarence Peters. With over 10 years of experience in the industry, he has become a household name and a figure to watch. Peters has worked with many artists from Wizkid to Tiwa Savage and Davido and his videos always leave an emotional impact on his audience.

An acclaimed music video director and director with over 10,000 hours of experience, he also has five blockbusters to his name.

Clarence Abiodun Peters, also known as CAPital, is a film producer, music video director and cinematographer. He is the son of famous African witchcraft legend Sir Sheena Peters and famous actress Clarion Chukwura, which explains his early foray into the entertainment industry.

As you would expect from a film made by two talented people, Clarence started working informally on set at the age of 9 and was officially working and getting paid at the age of 13. After high school, he worked at Alpha Vision for three years before transferring to City Varsity School of Film and Creative Arts in Cape Town, South Africa.

He studied cinematography while working at City Varsity and his previous experience in the field enabled him to complete his studies in record time. One of the things that sets Peters apart from other Nigerian music video directors is his attention to detail. Every element of his videos, from the lighting to the camera angles, has been carefully crafted to create a seamless and cohesive visual experience. He loves beauty and knows how to capture it in an interesting and emotional way.

Peters has collaborated with some of the biggest names in the Nigerian music industry including Wizkid, Tiwa Savage and Davido.

His videos are known for their stunning cinematography, creative direction and emotional impact. He knows how to tell stories through videos that leave an unforgettable impression on viewers. We are known for our high-quality professional videos that serve as an example for others. He charges about N25 million per video.


Final Thoughts

Nigerian music video directors have become adept at capturing the essence of music through visual and emotional imagery. Clarence Peters of Nigeria, T.G. Top music directors like Omori and Meji Alabi have made a huge impact on the industry through their creative work and these directors include Wizkid, Davido, Burna Boy, collaboration with popular artists like Tiwa Savage has created a cultural phenomenon. And he expanded the boundaries of his profession.


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